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Swire Properties Limited Retail Marketing

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Pacific Place

Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play.

Pacific Place houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and The Upper House.
LG1 Garden Court, with a prominent location closest to the MTR exit, experiences the highest traffic flow on a daily basis. It is a popular venue with the capacity to host approximately 200 guests for special events and exhibitions.
The long corridor at L1 hosts an array of fashion and lifestyle brands as well as restaurants and experiences high traffic flow. The corridor is sectioned into different zones with a total area adding up to almost 230 sq/m, offering an extensive and spacious area for festive decorations, exhibitions, events and pop-up stores. The hanging light installation designed by renowned Britain-based artist duo Miriam & Tom captures the attention of shoppers while creating a strong vibe for the area with a spectacular mix of lights and shadows.
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